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Business Plan Introduction for Frozen Food Industry

 

An experienced businessman and entrepreneur based in California; John Blazevich served in the past as the president of Viva! Food Group. He is also an American inventor. While serving as the president and chief executive officer of Contessa Premium Foods, John Blazevich constructed the world's first LEED certified frozen food manufacturing plant.

The frozen food market and industry are evolving continuously, with more investors observing the opportunities and income that can come out of it. As in any business, a good business plan can help investors realize how much money they have to invest before making the company profitable. Whether investors want to sell frozen foods locally or throughout the country, they first need to specify the provenience of the foods. Then the methods or technologies they will use to maintain the food fresh and tasty.

Freezing food requires a lot of space and freezers, and businesses have to decide how many freezers they will need to use to ship and sell the foods. Companies that create their own foods and do not buy them from other sources need to specify the process, and the equipment used and be compliant with federal health and safety standards.

After deciding on these important aspects, companies can move on to identify the markets where they want to sell and observe the demand and need for frozen foods. Businesses can also study the competition and whether it would be a good idea to sell in the same place as many other companies. Additionally, they can also study trends and notice whether or not a certain trend of frozen foods may affect the business or improve it.